How to Change Developer Name in the App Store

In the App Store, the developer name is very important. It not only affects users’ trust in the app but also shapes their perception of the developer.
A good developer name can also help with promotion, attracting more users’ attention.
If you want to change your developer name in the App Store, the following content provides a detailed guide on the process and important considerations.

Principle of Change

  • In the Apple Developer Center, you can modify company information and contact details (company name, business address, phone number, etc.), but this information is not directly linked to the developer name in the App Store.
  • The developer name is independently set in App Store Connect (formerly iTunes Connect), and any changes must be done on this platform.

Steps to Change

  1. Log in to App Store Connect
    Open App Store Connect and log in using your Apple ID.

  2. Go to “My Apps”
    On the dashboard, select “My Apps” and find the app for which you want to change the developer name.

  3. Enter “App Information” Settings
    Click on the target app → go to the “App Information” page.

  4. Change Developer Name

    • Switch to the “App Store” tab
    • Under “App Name”, locate “Developer Name”
    • Click “Edit” and enter the new developer name

  5. Save Changes
    Click the “Save” button to submit your changes.

  6. Wait for Review
    App Store reviewers will check whether the new developer name complies with relevant rules and policies.

    • If approved, the new developer name will be displayed in the App Store
    • If rejected, you will need to modify the name and resubmit for review

Notes

  • The developer name must comply with App Store review rules, avoiding prohibited or misleading terms
  • The name should be concise and clear, accurately representing your brand and app positioning
  • Before changing, it is recommended to carefully consider brand strategy to avoid frequent changes affecting user recognition

Summary

Changing the developer name in the App Store is not complicated; you just need to follow the steps in App Store Connect.
To successfully pass review and maximize the promotional value of your developer name, it is advisable to plan your brand positioning in advance and ensure the name is legal, clear, and professional.

Further Reading